Ideem Raises $2.4M to Make 2FA Invisible for Users and Payments

We started Ideem with a simple but powerful idea: what if authentication didn’t feel like a step?

Today, we’re excited to share that we’ve raised a $2.4 million Seed round to help make that idea a reality. The round was led by Sovereign’s Capital, with participation from Quona Ventures, Everywhere Ventures, Hustle Fund, Oread Angels, Network KS, and a group of incredible strategic angels who share our belief that authentication can be secure and seamless.

This funding is a huge milestone for our team, and more importantly, for the platforms and users we serve. It allows us to double down on our mission: to remove friction, fraud, and unnecessary costs from the mobile payment experience — especially in high-growth markets where checkout is often the biggest barrier to scale.

Why now?

In today’s digital economy, trust and speed decide who wins at checkout. But for many platforms, especially in mobile-first markets, the tools they rely on are holding them back.

• One-time passcodes (OTPs) are slow, unreliable, and expensive — and still vulnerable to fraud.
• Redirects confuse users and create drop-off moments that kill conversion.
• Even tokenized auto-pay flows fail to detect account takeovers or notify users when something goes wrong.

This is more than a user experience issue — it’s a trust issue, a cost issue, and ultimately, a growth issue.

Our approach

At Ideem, we’re taking a fundamentally different approach. We believe authentication should be built into the flow — not added on top of it.

Our Zero-Trust Secure Module (ZSM) cryptographically binds to the user’s device to protect every transaction. No passcodes, no extra apps, no permissions. Just an invisible, one-click approval that keeps users inside the merchant’s app and gives platforms full visibility in case anything goes wrong.

This gives our partners a rare combination: the security of strong 2FA with the effortlessness of auto-pay — without the tradeoffs.

What’s next?

This funding allows us to scale our partnerships, expand into more high-growth markets, and continue improving our drop-in SDK to make integration faster and easier than ever.

We’re incredibly thankful to our investors and early partners for believing in this vision. And we’re just getting started.

If you’re building a payments platform, wallet, or marketplace and struggling with drop-offs, delays, or fraud — we’d love to talk.

Let's BUILD!

— The Ideem Team

‍

Read the whole press release here: https://www.prnewswire.com/news-releases/ideem-raises-2-4mm-seed-round-to-make-2fa-easy-and-invisible-for-users-and-payments-302428482.html