Insights from Ideem
Thoughts on invisible 2FA, modern security architecture, and building a safer, smoother internet—direct from the team behind ZSM.
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Frequently Asked Questions
1. What’s the main difference between device fingerprinting and Ideem?
Device fingerprinting passively gathers information about a user’s device to guess their identity. Our approach uses a cryptographic key stored securely on the device, which actively proves identity without guesswork, spoofing risk, or privacy compromise.
2. How does device-bound authentication prevent phishing?
Unlike device fingerprinting or OTPs, our method uses a cryptographic challenge-response protocol. This means even if a user is tricked into visiting a fake site, the authentication can’t be replayed or misused — the response is specific to the legitimate origin.
3. Is this secure even if someone steals the device?
Yes. The private key used for authentication never leaves the secure enclave or TPM of the device, and is typically gated by an additional factor like biometrics or PIN. A stolen device alone won’t grant access.
4. Will this work across multiple devices?
Each device can be individually registered and bound using secure credentials. While device fingerprinting attempts to guess a user across devices (often inaccurately), we provide deterministic, secure recognition per approved device.
5. Is this compliant with data privacy laws like GDPR or CCPA?
Yes. We do not rely on silent tracking or collection of personal identifiers. Our model is consent-based, transparent, and aligns with both security and privacy regulations globally.
