In the fast-paced world of e-commerce, user experience can make or break a sale. One feature that’s becoming a must-have for e-commerce businesses? Long life sessions. These extended login durations keep users logged in to their accounts seamlessly, reducing friction and improving conversion rates. But achieving this without compromising security is a tricky balancing act. That’s where Ideem steps in.
What Are Long Life Sessions and Why Do They Matter?
Imagine this: A customer visits your site, adds items to their cart, and leaves.
Hours, days, or even weeks later, they return to complete their purchase. If they’re still logged in, the checkout process is a breeze—their cart, payment info, and preferences are ready to go. If they’re logged out? Chances are, they’ll abandon their cart.
According to Baymard Institute, 24% of U.S. online shoppers abandon their carts because the site requires them to create an account or log in. Long life sessions can eliminate this obstacle by keeping users logged in for weeks or even months without interruption.
But here’s the catch: Keeping users logged in for extended periods introduces potential security risks. Traditional methods like storing session cookies or relying on weak authentication mechanisms can leave your platform vulnerable to attacks.
Ideem’s Solution: Device Binding in Perpetuity
At Ideem, we’ve reimagined how platforms can enable long life sessions safely and efficiently. Our technology centers around device binding, which links a user’s account securely to their specific device—and does so in a way that lasts indefinitely.
Here’s how it works:
FIDO2-Powered Security: We use passkeys (FIDO2 credentials) to authenticate users. These passkeys are stored locally on the user’s device and are tied to their account. Unlike passwords, they can’t be phished, shared, or easily compromised.
Zero-Trust Architecture: Our Zero-Trust Secure Module (ZSM) ensures that even if a device is compromised, attackers can’t gain access to the account. This provides an unmatched level of security.
Session Perpetuity: Once a user’s device is bound to their account, they stay logged in—no passwords, no one-time codes, no interruptions. This allows for the ultimate frictionless experience.
Benefits of Long Life Sessions with Ideem
Ecommerce platforms that adopt Ideem’s device-binding solution gain significant advantages:
Higher Conversion Rates: Customers no longer face login hurdles. This seamless experience can directly translate into fewer abandoned carts and more completed transactions.
Improved Customer Loyalty: Staying logged in enhances convenience and fosters loyalty. Customers are more likely to return to platforms where they don’t have to repeatedly log in.
Reduced Customer Support Costs: Fewer login issues mean fewer support tickets. Customers no longer need help resetting passwords or troubleshooting login problems.
Enhanced Security: With Ideem’s device binding, security is built in. It’s robust enough to withstand threats but invisible to users, providing peace of mind without compromising UX.
Real-World Impact
Companies that have embraced long life sessions are already reaping the benefits. For instance:
Amazon’s “Stay Signed In” feature has been a cornerstone of their seamless checkout experience.
Shopify stores using persistent logins see higher repeat purchase rates and lower churn.
With Ideem, these benefits are achievable without the traditional trade-offs between security and user experience.
Sources
Baymard Institute: Cart Abandonment Statistics
Ready to Extend Your Sessions?
If you’re ready to take your ecommerce platform to the next level, Ideem can help you implement long life sessions that your customers will love. Reach out to us to learn more and see how our device-binding technology can work for you.
Stay logged in, stay ahead.
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